Major Projects
Peruse a selection of marketing campaigns and projects that Brock helped produce.
BMW + Nexeo Solutions
Brock had the honor to work with BMW and their partner, Nexeo Solutions, to create a groundbreaking internal marketing campaign called “Toss it in the blue.” The goal was to increase employee recycling rates, reduce waste, and save money for the company through earned tax credits. As a creative producer, it was a pleasure to see this campaign's success and see BMW's management team recognized for the campaign by the South Carolina Recycling Market Development Advisory Council (RMDAC).
Budget: $4k
Production Time: 2 months
Brock's Contribution: Wrote song, storyboards,
concept art, voice over.
Collaboration: Nacho Ravelo - animation
Pro Bro Productions - videography
Netflix
Netflix needed to facilitate the expansion of their gift card sales into Germany, Mexico, and various other international markets. While working as content director, Brock contributed to producing "The Worst Gifter" campaign that allowed Netflix to expand their membership globally.
Budget: $250k
Production Time: 3 months
Brock's Contribution: Pitched project, co-project manager
Collaboration: Christopher Roberts - project manager. Gizmo Animation Studio.
Warner Brothers
Warner Brothers needed an engaging video game to compliment the world-wide release of the Rock's blockbuster film "San Andreas." We created "Earthquake Heroes," an immersive dual-screen video game that received of 1.7 million games played and 26% social media growth.
Budget: $100k
Production Time: 2 months
Brock's Contribution: Pitched project, co-project manager with Carlos Tejeda (lead CTO).
Collaboration: Christopher Roberts - account director.
Panteleon Films
Brock managed the creation of digital marketing materials to promote the global launch of the film "Un Gallo con Muchos Huevos," which achieved over $150 million in worldwide revenue.
Budget: $25k
Production Time: 2 months
Brock's Contribution: Pitched project, project manager, account supervisor.
Collaboration: Nacho Ravelo - art director
Barcel USA
Brock managed the content strategy for five of Barcel USA food brands, helping launch the digital marketing efforts for US Hispanics in the United States, averaging an 8% engagement rate and 3M+ impressions within the first year using paid media and organic engagement. Brock managed a team of 12 content creators.
Budget: $15k/month
Production Time: 20 months
Brock's Contribution: Copywriting, account supervisor, content strategist.
Collaboration: Nacho Ravelo - Art Director, Mary Cox - Designer & Media Producer